We are a proudly Veteran-owned online and brick-and-mortar cycling company offering bicycle sales, service, and rentals in the greater Phoenix, AZ area. Our mission is to provide exceptional products and services, whether at our store front or delivered to your front door. As a trusted bike shop in Phoenix, we strive to meet the needs of our community with top-quality bikes and outstanding customer support.

Our journey began as a mobile demo concept shop, born from recognizing a need while working in various bike shops. Today, we have grown into a beloved local bike shop and online retailer. We owe our success to the support of our loyal customers and ambassadors who have helped build a strong community and raise awareness. Their dedication has been instrumental in our growth, and we are deeply grateful.

Our journey has been an incredible ride, but we know there's still much work to be done. Whether it’s creating a custom bike build or organizing events to bring Veterans together for camaraderie, we remain committed to our mission. The grind continues, and we embrace it with passion and determination. As we move forward, we are dedicated to serving the cycling needs of Phoenix and beyond.